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ABOUT ME
I build + grow brands.
My passion for creative brand strategy was heightened by my experience as Chief Marketing Officer for one of Canada's preeminent arts organizations, the Audain Art Museum. After six years of successful brand growth, I stepped away from the role of CMO in pursuit of my entrepreneurial vision.
Now Principal of Justine Nichol Communications, my work continues to creatively impact the arts, culture and nonprofit sectors, among others.
EXPERIENCE
BRANDING, PARTNERSHIPS
+ CONTENT MARKETING
creative direction, visual identity, lifestyle photography, video production, retail branding, email marketing, social + web content
MEDIA RELATIONS
+ PUBLICITY
press releases, media outreach, influencer marketing, commercial shoots, crisis communications, key messaging, press interviews
EXHIBITION DESIGN
+ ADVERTISING CAMPAIGNS
design briefing, creative direction, media buying, print collateral, traditional + out of home advertising, digital marketing, large format print, vinyl installation, publications
EVENT PLANNING
+ MARKETING
event planning + logistics, vendor relations + execution, partnership brand activations + recognition, fundraising, AV direction, run of show, invitation + program creation
Pouring Passion Into Every Project
Career
Audain Art Museum
Chief Marketing Officer
Westin Resort & Spa, Whistler
Marketing Manager
Education
University of British Columbia
Bachelor of Arts
London School of Economics
International Relations
Community
Gordon Smith Foundation
Brilliance Gala Committee
Audain Art Museum
Illuminate Gala Committee
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